My memoir was published on May 18, 2010, pitched as a Father’s Day gift, and, against my wishes, positioned as a sports book for sports fans, sentenced to a lifetime of being shelved alongside books about how to choose the right putter.
Two years ago, when I was standing inside a Barnes & Noble posing in front of a shelf while holding my own book, this is how I felt:
I was excited, obviously, and I was anxious, but mostly I was cocky and I was delusional. I had been contractually promised a large bonus—almost doubling my advance—if I sold 15,000 hardcover copies, and my only worry was that we make those 15,000 sales by Christmas, so I could pay off my car loan by the end of the year. I spent inordinate amounts of time planning witty comments I would make during television interviews. I envisioned sitdowns with all the local daytime talk shows, maybe even a national spot or two.
My agent said the book could be a modern classic.* The kind of book they would assign in classrooms across the country, that would be reviewed in every newspaper and that would make a name for me. I talked to friends about visiting them during a book tour. I prepared my wife for the possibility that we would have to move to Chicago or Seattle or San Diego because I would be in demand for academic jobs. I imagined strangers approaching me on the street and saying, “Excuse me, but you look familiar– are you the author of this book?”
Maybe saddest of all: I had already planned the status update I was going to post on Facebook when the New York Times gave me a glowing review. I would link to the article and say I don’t read the paper much, but this seems like a good thing. And then I would be self-deprecating while responding to the hundreds of laudatory comments from friends and former classmates.
I assure you that none of the above is exaggerated. Sure, I’d heard the horror stories about disinterested publishers and underattended readings and disastrous interviews with hosts who hadn’t read the book. I personally knew dozens of published authors who had achieved exactly none of the fame or fortune I expected for myself, even though they were smarter and more talented and better connected than I was. I’d assured my publicist I understood when she said, “Just understand: we’ll work with you for four weeks and then we move on to the next author.” I had spoken with friends who were proud to tell me they don’t read books, and with relatives who seemed pained to learn they had to buy the book in hardcover, as if I was asking them to sign a thirty-year mortgage. And yet, for reasons I can’t explain beyond fundamental arrogance, I assumed none of these pitfalls would affect me.
The past two years have not gone quite as planned. Here is an abridged list of my promotional experiences:
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Called into a sports talk radio station at 1 AM for a live eight minute interview
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Drove 90 minutes in traffic to appear on a public access TV show that once interviewed John Grogan (pre- Marley & Me)
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Set up a table in the lobby of a sports bar in Bethlehem, PA hoping to intercept Eagles fans on a lunch break during NFL Training Camp. I sold one book in four hours, then spent fifteen dollars on food and beer, too depressed to factor in tolls and gas costs when calculating my net loss.
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Was a guest on Israel Sports Radio, the only 24-hour sports station in Israel.
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Talked to hundreds of people who believed they should write their own memoir, because, unlike me, they had some real shit going on in their lives. One guy said his would be titled Mein Kampf 2.
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Have been asked by countless people who have misread the title of my book: Why would anyone want to be buried in New Jersey?*
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Went to a bookfair in suburban Jersey at which I was the only writer who was not self-published, and at which I was outsold 2:1 by the other authors, at which point I didn’t feel so haughty about my publication status.
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Met a man at that bookfair who told me the key to advertising a book is using ancestry.com.
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Received an email from an acquaintance apologizing for not buying the book yet, because he was “poor” and had taken to reading it one chapter at a time for free in the Barnes & Noble café.
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Arranged a Christmas Eve signing at a Barnes & Noble at which one man literally watched me from across the store for two hours until I was about to leave; then he rushed me and asked, “Hey, are these books for sale?”
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Continually panicked when asked to sign books, feeling pressured to say something clever, and sometimes ending with something as lame as See you around New Jersey, which is a real thing I actually wrote in someone’s book in permanent marker.
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Arranged a reading at Border’s in Center City Philly, where they put me on the 4th floor adjacent to the erotic fiction section, which proved an inconvenience for both me and the men who suddenly felt self-conscious about browsing the erotic fiction.
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Performed a reading at an indie bookstore in the Philly suburbs at which the attendees were: my wife, my best friend and his wife, a cousin and her husband, a former student and one other woman. The other woman sat through the entire reading skimming a book that was (I swear) titled Getting in Touch With Your Inner Bitch
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Got an email from a retired US Marine asking, simply “Is that how they write in Iowa?” When I responded, asking what he meant, he said, “It’s what I think of you.”
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Paid $200 for a booth at the Philly Book Festival, which was ruined by torrential downpours. Sold five books, but one was sold to Stewart O’Nan, who just happened to be there, and who happened to be a really nice guy, and who helped salvage an otherwise terrible day by going out with me and a few friends for beers afterward.
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Received emails from hundreds of readers who all told me their stories of Eagles fandom or the loss of parents, or both, and who all seemed genuinely moved by the book, reminders that there was a reason I wrote this thing in the first place
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Flew to Jackson, MS, where Millsaps College paid me actual money to be a visiting writer, treating me like I was a Relatively Important Person and covering my expenses while I stayed at a grad school friend’s house.
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Received only five reviews of the book anywhere, although four were positive and one was in Publisher’s Weekly. Another, the most in-depth and most exciting, ran on a full page in the Philly Inquirer, penned by sportswriting legend Bill Lyon.
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Was a guest on WHYY’s Radio Times with Marty Moss-Coane and Marcus Hayes, invited to speak for an hour on a mid-day talk show about Philly sports and fan culture
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Received top billing over NFL Hall of Famer Ray Didinger at a reading event, then afterward found him to be an incredibly gracious guy who had actually read my book
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Drove to Phoenixville, PA for a reading with a now-closed indie bookshop, drawing twelve attendees because we were in competition with an outdoor Jazz and BBQ festival, which, to be honest, I would probably have enjoyed more than any reading. Afterward, was treated to several beers by the bookstore owners, who, like so many other people I’ve met through this process, were really enthusiastic, generous people who just loved books and wished other people loved books as much as they did.
During this time, I made so many sales pitches that I can recite it automatically. After pitching, I show the potential buyer the cover and tell them the history of the sweater pictured there, hoping they ask a follow-up. Otherwise, they’ll flip through the pages blankly, pretend to read a portion of it, and put it down, say Good Luck or I don’t have any money right now or I’ll be back to pick it up later, but they’re never back to pick it up later and they take obviously circuitous routes to avoid seeing you again because they feel guilty and you feel depressed and it’s an unpleasant transaction all around.
I try to mask it, but I’m sure the boredom is evident in my pitch. And it’s not that I think my book is boring, but after a while, you get so close to the thing that it becomes difficult to remember why you were so excited in the first place. It’s like moving into a new house: initially, everything is exciting and fresh and rife with possibilities, but over time you can’t help noticing the way the floor in the living room slants toward the northwest corner, the ant infestations that overtake your kitchen every Spring, the windows that don’t open, the cracked tiles on the bathroom floor. The blemishes obscure the beauty. You lose yourself in the negatives and forget that joy you had the day you walked through the door and popped the champagne, when you stood in an empty shell of a home with your wife and envisioned the future you would live together.
In the two years since its publication, my memoir has stopped being an exciting new thing for me and has instead became an extension of my job. It has summoned many frustrations and dead ends, the net effect of which is that sometimes I find it very easy to lose faith, and to beat myself up for ever having been dumb enough to have harbored the fantasies I did. But there were good moments in there, and there were great people, and there were days when I felt, however briefly, triumphant, because there were still people who cared about a thing I’d written, and that thing I’d written had opened the doors to new friendships with so many people. And also, maybe this is important to note, it’s still a book I’m proud to have written*. It’s just that I also wish I could move onto the next one.
That might sound like greed, and greed is probably part of it—I want more money for my writing, more attention, more of that fleeting literary glory. And it might sound like restlessness, impatience, which is probably true too. But there’s more to it, I think.
About a month after the book was released, when the publicist had detached herself from me, when promotional appearances were already drying up, my wife asked what’s next. I said, “I guess I just have to write another book.” And I did. And then I wrote another one. And during that stretch, the memoir, which details the first twenty-six years of my life, became a relic, unrelated to the person I am today. So maybe that’s actually the drive: each book becomes a record of your experiences, and my current record feels incomplete.
* She also said she could picture it being a film and said maybe Will Smith could play me, which would at least be creative casting.






