
So the Training Camp signing wasn’t quite the rousing success I’d anticipated, in that I sold one book and signed one during a three hour stretch, some portions of which were fairly depressing, as people blew past me the way a city dweller brushes off a homeless person, as if I didn’t exist at all. * I did get to meet some nice people, though, and talked Eagles football with a bunch of guys who had just come from the morning Training Camp session, so it wasn’t a total loss. And I spent a nice day with my father-in-law, who was kind enough to accompany me for the whole day.
At this point, I’ve already had a few reality check moments re: being a published writer in a country where 25% of the citizens never read any books ever . * Given all the warnings I’ve received and my experience already, I should have known better than to be so disappointed by Wednesday’s experience. Hell, I’m lucky to have even sold one book. But, man, I had gotten my hopes way, way up. But some bad luck (the Eagles scheduled Special Teams only practice in the afternoon, which suppressed crowds), and poor planning did me in. The people at Starters Pub were very nice and accomodating, but I remember that place as having been much busier last time I was at Training Camp, in 2005. This year, they probably had 40-50 customers during the entire three-hour period, and the wait staff made it very clear that this was a heavy workload for them, despite the fact that half the tables in the bar were empty. So, my fault on that– I should have scouted out a busier location.
If there’s a point to this post, it’s that last week’s foray into Bethlehem was not memorable so much for its sales success, but for the reminder, once again, that it’s a mistake to assume people will care about you just because you wrote a book. This whole book marketing thing is still a bit of a mystery to me, but I’m gradually learning some important lessons as I move along. Next lesson to learn: how to actually sell extra copies.
* In general, there were three broad groupings of people at this sports bar – younger men (roughly 18-35), older men (>35), and women (all ages). The younger men almost all spoke to me, and they were almost all very friendly, although two did go out of their way to say something like “This sounds like a very interesting book. But I’m not going to buy it.” With the exception of a few surprisingly drunk grandfather-types, the older men universally ignored me, or pushed past me very brusquely; maybe I look too young to be taken seriously, or maybe they’re so conditioned by now to ignore any and all sales pitches that I was just another nuisance? The women all ignored me, sometimes with what’s often misnamed a “polite smile” although I take issue with the terminology considering there’s nothing polite or real about it, but okay, anyway, the point is, I’m pretty used to that response from women (wife excluded).
* Note: I have no idea how this compares to other countries. Maybe more accurate to say “in a world.”





